When people tweet a lot about a TV show, that TV show's ratings go up. This is according to a study from Nielsen. It's very good news for Twitter, which is selling sponsored tweets to TV show makers and TV advertisers.
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When people tweet a lot about a TV show, that TV show's ratings go up. This is according to a study from Nielsen. It's very good news for Twitter, which is selling sponsored tweets to TV show makers and TV advertisers.